My latest contribution to Foodable WebTV Network:
Contributor: L.M. Archer
The restaurant business isn’t just about serving food. It’s about serving people.
Sometimes service extends beyond the dining room, into the realm of social responsibility. But social responsibility isn’t just about doing good. It’s about good business.
According to Michael Stroik, manager of Research and Analytics for the Committee Encouraging Corporate Philanthropy (CECP), corporate philanthropy has become an integral part of business. Stroik reports, “Many companies link giving budgets to business performance among companies giving at least 10% more since 2010, median revenues increased by 11% while revenues fell 3% for all other companies.”
Moreover, Stoik contends, “Corporate giving is being used as more than a way to manage reputation and stockholders, but as a growth driver, platform for innovation and a way to drive a corporate culture.” Read more.
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