Welcome to binNotes | a wine blog.
by L.M. Archer, FWS
Remember binNotes’ 2013 recurring fan-shout out feature #WW ?
Well, today binNotes takes it for a #FF spin, with a special cameo appearance by:
I love winecations. I really love an all-expenses paid winecation. Which has yet to happen. But… Underground Cellar’s Sonoma Winecation giveaway offers just that – a chance to wine an all-inclusive uber-lux getaway for four (4) to Sonoma’s wine region, including airfare, dinners, VIP winemaker experiences, and a weekend stay at Villa Terra Nova Wine Country Retreat.
Jeffrey Shaw, wunderkind founder and CEO of Underground Cellars – the hip, ahead-of-the-curve, only-one-of-its-kind reverse discount upgrade wine site in Napa and Sonoma county – chatted with binNotes recently the event, and how they do what they do.
bN: Why a ‘Sonoma Getaway’ giveaway?
JS: ” Underground Cellars has enjoyed huge success as a start-up wine upgrade wine site. We wanted to share the success to wine lovers by offering a giveaway getaway to our backyard, the Sonoma wine region.”
bN: Your site’s growth has been explosive – why the loyal following?
JS: “For several years now, wineries have looked to ‘flash’ sites to sell their excess and overstocked wine, but at a huge cost — bastardization of their brand, reputation, and pricing structure… There is a better way for wineries to quickly sell their wine without sacrificing their brand and future pricing structure. All they have to do is ditch the discounts and replace them with upgrades! Our members get that.
And the wineries that work with us here at Underground Cellar offer up wines they’re proud to pour – not ones that have been sitting around an un-temperature controlled wine distribution warehouse for two or three years. Our members appreciate this committment to quality.”
bN: How did you come up with the Sonoma Getaway prizes? They’re really cool.
JS: “Underground Cellars enjoys established relationships with a lot of boutique Napa and Sonoma wine makers. Thanks to these relationships, and buzz from our loyal Underground Cellar members, we’ve been able to attract support from local legends like the girl and the fig, Iron Horse Vineyards, and Villa Terra Nova. They’ve been super excited to participate in the promotion, which is great!”
bN: One final question…It’s raining here in Seattle…what’s the weather like right now in Sonoma?
JS: “Sunny. Warm – in the low 80’s. I’m going to get my mail right now, and it’s beautiful.”
NOTE: binNotes asked Brand Director Brian Gallagher about contest entrant data collection. Underground Cellar doesn’t spam. Contest entrants can ‘unsubscribe’ at any time.
Copyrighted 2012-2014. All rights reserved.
Brian Gallagher, Partnership | Brand Director, UndergroundCellar
Jeffrey Shaw, CEO | Founder, UndergroundCellar