Welcome to binNotes’ Terroirist Tuesday. Today binNotes stays close to home with a visit to the Seattle Wine and Food Experience 2014.
by L. M. Archer, FWS
You need time to appreciate the Seattle Food and Wine Experience 2014. Time to savor the flavors, wines, spirits, beers, ciders, and gastronomical delights the event offers – not to mention all the travel, media and culinary institute sidebars. Best of all, this year’s event benefits a really great cause: Les Dames d’Escoffier Seattle, a non-profit philanthropic organization benefitting women in the culinary, beverage and hospitality industry.
binNotes spent two hours attending this SOLD-OUT premier Northwest food and wine event, and left without scratching the surface, partly because I kept running into people I know, including:
- Laurie Pfalzer, pastry chef extraordinaire with NuCulinary (also of PCC Cooks, where I first met her.) See photo above.
- Jane Portalupi & Tim Borges of Portalupi Wine, Healdsburg, CA. (Whom I interviewed last year for a piece: Sonoma, Where Roots Run Deep.) See photo above.
- Javier Martinez, BevMo Redmond, who was pouring some delicious – and affordable – Joseph Perrier Cuvée Royale Brut Champagne and 2012 D. Pichot Vouvray. See photo above.
I missed a few others – (sorry, Richard), but managed to garner the following insights from event mastermind and owner of TableTalkNorthwest, Jamie Peha (recently spotlighted in Great Northwest Wine):
bN: Any unintended consequences you’ve learned since SWFE’s inception?
JP: ‘It’s harder to get International wines to participate than I thought it would be. How much consumers love this event!”
bN: Any future hopes/goals for SWFE?
JHP: “I would like to see a broader range of wine regions participate from the country and Internationally and would love to include education panels for a new dimension to the event. may need to relocate the event as it has grown and we have maxed out the current location unless we go to a two-day or weekend format. Also would love to continue to increase the charitable component and involvement.”
bN: “If creating SWFE has taught you anything, it’s taught you…?”
JP: “That to be successful you must serve each audience and be sure their needs are being met. In this case there are three main groups: sponsors, vendors, attendees. Making sure that sponsors have a good reason to be a part of event and that they are adding value to the consumer in a unique way is paramount. Building bridges from a B2B standpoint is as important as building an experience for the consumer; matching commodities and products with chefs, promoting a featured wine region, etc.”
binNotes leaves you with the sights and sounds of Seattle Food and Wine Experience in this great video – see you back here next week for another Terroirist Tuesdsay. Cheers!
Video: Courtesy Washington Tasting Room Magazine
Copyrighted 2012-2014. All Rights Reserved. All photos courtesy of the author.