Terroirist Tuesday: WITWIB? #SWFE 2014

Welcome to binNotes’ Terroirist Tuesday. Today binNotes stays close to home with a visit to the Seattle Wine and Food Experience 2014.

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by L. M. Archer, FWS


You need time to appreciate the Seattle Food and Wine Experience 2014. Time to savor the flavors, wines, spirits, beers, ciders, and gastronomical delights the event offers – not to mention all the  travel, media and culinary institute sidebars. Best of all, this year’s event benefits a really great cause: Les Dames d’Escoffier Seattle, a non-profit philanthropic organization benefitting women in the culinary,  beverage and hospitality industry.

binNotes spent two hours attending this SOLD-OUT premier Northwest food and wine event, and left without scratching the surface,  partly because I kept running into people I know, including:

  • Laurie Pfalzer, pastry chef extraordinaire with NuCulinary (also of PCC Cooks, where I first met her.) See photo above.
  • Jane Portalupi & Tim Borges of Portalupi Wine, Healdsburg, CA. (Whom I interviewed last year for a piece: Sonoma, Where Roots Run Deep.) See photo above.
  • Javier Martinez, BevMo Redmond,  who was pouring some delicious – and affordable –  Joseph Perrier Cuvée Royale Brut Champagne and 2012 D. Pichot VouvraySee photo above.

I missed a few others – (sorry, Richard), but managed to garner the following insights from  event mastermind and owner of TableTalkNorthwest, Jamie Peha (recently spotlighted in Great Northwest Wine):

bN: Any unintended consequences you’ve learned since SWFE’s inception? 

JP: ‘It’s harder to get International wines to participate than I thought it would be.  How much consumers love this event!”

bN: Any future hopes/goals for SWFE? 

JHP: “I would like to see a broader range of wine regions participate from the country and Internationally and would love to include education panels for a new dimension to the event. may need to relocate the event as it has grown and we have maxed out the current location unless we go to a two-day or weekend format.  Also would love to continue to increase the charitable component and involvement.”

bN: “If creating SWFE has taught you anything, it’s taught you…?”

JP: “That to be successful you must serve each audience and be sure their needs are being met. In this case there are three main groups: sponsors, vendors, attendees. Making sure that sponsors have a good reason to be a part of event and that they are adding value to the consumer in a unique way is paramount. Building bridges from a B2B standpoint is as important as building an experience for the consumer; matching commodities and products with chefs, promoting a featured wine region, etc.”

binNotes leaves you with the sights and sounds of Seattle Food and Wine Experience in this great video   – see you back here next week for another Terroirist Tuesdsay. Cheers!

Video: Courtesy Washington Tasting Room Magazine

Copyrighted 2012-2014. All Rights Reserved. All photos courtesy of the author. 

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