Millennials

Marketing to Millennials | Industry Professionals Share Tricks of the Trade

My latest contribution to Foodable TV on Marketing to Millennials… Millennials. Food and wine industry darlings — or demons? Perhaps a bit of both. Defined as those between ages 18-34, many food and wine venues invest heavily in marketing to this niche market. Is the return on investment worth it?  Read more. Copyrighted binNotes 2015. All Rights Reserved. Continue reading Marketing to Millennials | Industry Professionals Share Tricks of the Trade

Winery find Seven of Hearts/Luminous Hills and artisanal chocolatier Honest Chocolates in the heart of Willamette Valley's Carlton, OR.

Red Thread™| Seven of Hearts / Luminous Hills

Welcome to the Red Thread™…stories about wine makers, and the red thread that binds us all….wine. By: L.M. Archer, FWS | Bourgogne ML Seven of Hearts | Luminous Hills | Willamette Valley, OR. I first discovered artisan winemaker Byron Dooley of 7 of Hearts | ™Luminous Hills in 2012, and immediately recognized a true alchemist of the vine. Byron represents a host of ‘quiet hero’ winemakers throughout the Willamette … Continue reading Red Thread™| Seven of Hearts / Luminous Hills

Views from the hills of Mayacamas, CA.

There’s Something About Sonoma…

binNotes | a food, wine & travel blog There’s Something About Sonoma… by L.M. Archer, FWS | Bourgogne ML Follow binNotes: | Twitter | Pinterest | Facebook | Instagram There’s something about Sonoma… An intoxicating place of towering palms, embracing oaks, fragrant eucalyptus, spiked aloe and agave, lilting hibiscus, redolent oleander, abundant orange, apricot, lemon, lime, and almond trees…oh, and more than a few acres of vineyards…not to … Continue reading There’s Something About Sonoma…

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WITWIB? Sonoma!

binNotes | a food, wine & travel blog WITWIB? Sonoma by L.M. Archer, FWS | Bourgogne ML Follow binNotes: | Twitter | Pinterest | Facebook | Instagram Greetings from Sonoma, dear readers! Arrived late yesterday for a few weeks, so today is all about unpacking, laundry, getting Lucca the Wine Mascot settled… But hey, as I await the spin cycle to finish, and slowly move off travel ’tilt’… the … Continue reading WITWIB? Sonoma!

Road thru to Shafer Vineyards Hillside Estate - Widstrand Block, Stags Leap District, Napa. | Image: Courtesy Shafer Vineyards.

Napa Narrative | Shafer Vineyards

binNotes | a food, wine & travel blog by L.M. Archer, FWS | Bourgogne ML  Today’s Exclusive: Shafer Vineyards | Stags Leap District,  CA. ❦❦❦ Wine making pivots on people plush with passion. Passion that may not make much sense to others. In 1973, Chicago publisher John Shafer uprooted his family and a successful career to grow grapes in northern Napa Valley. 1973 proved quite a … Continue reading Napa Narrative | Shafer Vineyards

Views of San Sebastian Food walking tour with native Basque guide Itxaso. Image: L. M. Archer©2012

TASTE Vacations| Basque Country & Rioja ES

binNotes | a food, wine & travel blog by L.M. Archer, FWS | Bourgogne ML TASTE Vacations: Basque Country and Rioja| Spain Follow binNotes: | Twitter | Pinterest | Facebook | Instagram Welcome, dear readers…As promised,  I have a travel update for you. Last November I told you about my travels to Paso Robles, CA. for the Wine Tourism Conference to learn more about the TASTE Vacations luxury wine tours … Continue reading TASTE Vacations| Basque Country & Rioja ES

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WU@binNotes? | FWT

binNotes | a food, wine & travel blog by L.M. Archer, FWS | Bourgogne ML What’s Up @binNotes? | FWT Follow binNotes: | Twitter | Pinterest | Facebook | Instagram What’s up @ binNotes?  Well, binNotes | a wine blog has evolved into binNotes | a food, wine and travel blog. binNotes’ ‘occasional forays into food and travel’ move front and center with my role as a contributor to … Continue reading WU@binNotes? | FWT

The Good Life France

HSTPD & TGLF!

binNotes | a wine blog by L.M. Archer, FWS | Bourgogne ML Top ‘o the mornin’ to ya… Follow binNotes: | Twitter | Pinterest | Facebook | Instagram …and the rest of the day to you! Sláinte , all! Bonus: You can check out my most recent feature in The Good Life France on the Hospices de Nuits-Saint-Georges wine auction here.   Care to share? Feel free … Continue reading HSTPD & TGLF!

'A Year in Champagne'  is a film that captures the essence of the world's most seductive wine region.

‘A Year in Champagne’ | The Movie

binNotes | a wine blog  by L.M. Archer, FWS | Bourgogne ML ‘A Year in Champagne’  | The Movie Follow binNotes: | Twitter | Pinterest | Facebook | Instagram “An indulgence. A celebration. A seduction. A triumph. This is the essence of Champagne, isn’t it?” – A Year in Champagne Who doesn’t love bubbles? This weekend, binNotes attends an exclusive showing of ‘A Year in Champagne‘ a … Continue reading ‘A Year in Champagne’ | The Movie